From Legacy to Leadership: Preparing ASEAN’s Next Generation Through Family Business Values

Taylor’s University delegates after a workshop at Thammasat University, guided by United Nations Educational, Scientific and Cultural Organization (UNESCO), where they explored themes of self-reflection, empathy, and inclusive leadership practices during the AYE 2025/ HO to Avnmedia.id
Green Economy: Tradition Meets Innovation
Thailand’s business landscape offered Malaysian delegates a glimpse of how legacy businesses can spearhead green innovation.
From solar power to plastic recycling, Thai family-owned companies are proving that sustainability and profitability can thrive together without compromising generational values.
This model resonates strongly with Malaysia, where family firms contribute significantly to the nation’s GDP.
Local champions are already investing in renewable energy, environmental, social, and governance (ESG) commitments, and sustainable supply chains.
The emerging narrative is powerful: tradition and transformation go hand-in-hand. For Malaysia’s young successors, the challenge is not just to inherit, but to innovate—anchoring new ideas in family values while future-proofing enterprises for generations to come.

Culture and Legacy: ASEAN’s Competitive Edge
Beyond dialogue, cultural immersion during the exchange offered a blueprint for resilient leadership.