Global Rollout Includes 50-Hour Broadcasts and Immersive Installations

To support the campaign, Diptyque is deploying a series of large-scale experiential activations across major international markets.

The most ambitious installation will take place in Seoul, where the film will be broadcast continuously for 50 hours.

Additional activations include a 36-hour daytime screening in London and curated excerpts shown hourly across Hong Kong for one week.

The campaign will also extend into physical retail environments through specially designed storefront displays in France, the United Kingdom, Japan, the United States, and China.

These installations aim to create moments of calm and reflection within busy urban settings, reinforcing the campaign’s central theme of slowing down.

Meanwhile, Paris will host a dedicated 50-hour public event at the Jardin du Palais-Royal, further strengthening the campaign’s experiential dimension.

Long-Form Content Meets Digital Wellness Trends

Diptyque is also adapting the concept for digital audiences through a 12-hour version of the film on YouTube.

The extended format aligns with the growing popularity of ambient content, including videos designed to support relaxation, focus, meditation, sleep, and stress reduction.